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Developing a Social Media Strategy to Combat the HIV Epidemic in Indian Country


Learn how to create a social media strategy promoting PrEP throughout your community.

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About this eLearning Course

Through this eLearning course you will learn best practices and practical tips for developing an effective and impactful social media strategy for HIV prevention for your community. Once registered, you must complete the course within 150 days, or you will be deactivated. To be reactivated, contact us.


After completing this eLearning course, you will be able to:

Develop a social media strategy for HIV prevention using established best practices, including:

  • Identify populations of interest
  • Define appropriate objectives for behavior change
  • Select social media platforms that align with your strategy
  • Construct posts that promote behavior change
  • Measure the impact of your efforts

Who Should Take This Course

Clinical and community health staff, including: community health workers, health educators and navigators, case managers, physicians, nurses, and other clinic staff who work within or are associated with the Indian Health Service (IHS), Tribal, and urban system of care or who see American Indian/Alaska Native (AI/AN) people.  

    Registration & Fees

    The eLearning course is free of charge


    The eLearning course was funded through a cooperative agreement with the Indian Health Service (National Indian Health Outreach and Education II: HIV/AIDS, U252IHS0013-03-03) with resources from the Minority HIV/AIDS Fund.  

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    Here is the course outline:

    1. Introduction

    Learn how social media can enhance your HIV prevention efforts in Indian Country.

    2. Focusing On The Intended Audience

    Learn about the POST framework and how to identify your different intended audiences.

    3. Defining Your Goals

    Learn how to create, clear, achievable objectives for your social media efforts.

    4. Strategy

    Learn the steps for developing your social media campaign strategy.

    5. Selecting and Managing Social Media Platforms

    Learn about how to select social media platforms for your campaigns, and best practices for posting and managing content on each.

    6. Assessing the Impact of Your Social Media Efforts

    Become familiar with guidelines and considerations for creating an evaluation plan.

    7. Evaluation

    Complete a brief evaluation and receive your certificate of completion.


    The following certificates are awarded when the course is completed:

    Certificate of Completion
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